Demographics, Readership and Purchasing Plans

New Mexico MarketPlace offers advertisers a large, affluent audience. Your ad's impact is amplified by the power of one-to-one direct mail. On both a raw and a cost per thousand basis, our advertising rates are among the lowest in the entire metropolitan area. New Mexico MarketPlace circulation is audited by the Circulation Verification Council (CVC) and monthly Proofs of Mailing (USPS Form 3602) are available to any advertiser.

 Guaranteed Monthly Circulation (copies mailed)
 175,000
 Overall Monthly Readership (adults 18 years or older)
 285,285
 Readers Per Copy
1.65
 Percentage of Recipients Who Regularly Read Product
80.5%
 Percentage of Regular Readers Who Read the 
 Classified Ads
82%
 Percentage of Regular Readers Who Purchase Products 
 or Services From Ads Seen In New Mexico MarketPlace
83.2%
 Percentage of Regular Readers Who Always Look at 
 Inserts
66%
 Percentage of Recipients Who Subscribe to a Daily 
 Newspaper
28%
 Percentage of Regular Readers Who Are Female
70%
 Percentage of Regular Readers Age 35+
77%

Advertisers benefit because New Mexico MarketPlace chooses who receives the publication, rather than the other way around. There is no wasted circulation, because all copies are mailed to specific addresses. There are no returns. Only single-family residences in the Albuquerque Metropolitan area (ZIP® Code prefixes 870 and 871 located in Bernalillo, Sandoval, Valencia and Santa Fe counties) are targeted.

We use demographic data on Median Household Income (MHI) and Average Taxable Home Value (ATHV) to make sure our publication is mailed to the 175,000 most affluent residences in the area. Sources include the U.S. Census Bureau, the U.S. Postal Service (USPS), and data provided by local real estate boards and governments. All demographics and delivery information is updated quarterly to make sure our mailings stay up-to-date with changes in housing patterns and income shifts. Here is current demographic information about our audence:

 Median Household Income (MHI)  $72,112**
 Average Taxable Home Value (ATHV)  $161,788**

Our Readers Spend Tens of Millions Each Year

Regular readers of New Mexico MarketPlace say they plan to purchase the following PRODUCTS and SERVICES during the coming 12 Months*:

 Women's Apparel
 Dining and Entertainment
 Pharmacist / Prescription Service
 Men's Apparel
 Tax Advisor / Services
 Vacatuibs / Travel
 Automobile Accessories (Tires, brakes & service)
 Children's Apparel
 Furniture / Home Furnishings
 Lawn & Garden
 Cleaning Services (Carpet cleaning, air duct cleaning, home cleaning)
 Television / Electronics
 Lawn Care Service (Maintenance and landscaping)
 Health Club / Exercise Class
 Home Improvements / Supplies
 Home Heating / Air Conditioning (Service, new equipment)
 Legal Gambline Entertainment (Lottery, casinos, racetracks, bingo)
 Education / Classes
 Financial Planner (Retirement, investing)
 Florist / Gift Shops
 Athletic & Sports Equipment
 Cellular Phone New / Update Service
 Veterinarian
 Used Automobile
 Childcare
 Home Computers / Tablets / Laptops
 Antiques / Auctions
 Carpet / Flooring
 Jewelry
 Major Home Appliance
 New Automobile
 Arts & Crafts Supplies
 Chiropractor
 Wedding Supplies
 Weight Loss
 Attorney
 Real Estate
 Boats / Personal Watercraft

*Source: CVC Audit and Supplemental Readership Study, January 2014 
**USPS compiled demographic data, July 2014 Update

 
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